Lola & the Boys

This fantastically fun brand was born in Chicago in 2016. Lola and the Boys reimagines kids’ fashion as outrageously fun, comfy and totally doable. Frustrated by the lack of playful children's clothing options, Irina Ovrutsky took matters into her own hands, sparking a creative journey to design the fun and colorful attire she envisioned for her kids and others. Each doodle, patch, stitch and sequin is Inspired by her own little ones, Lola, Shia, and Julian. Lola & The Boys is not only a love story to her children but a testament to the belief that kids’ apparel can and should be as dynamic as their imaginations.  Every collection from this popular children’s clothing brand is full of eye-popping statement pieces and awe-inspiring accessories. Their pieces prove that kid’s fashion can be outrageously fun and wearable all at the same time. Lola & the Boys is a celebration of the vibrance and the untamed creativity of childhood.